Seth Godin’s blog entry for today got me thinking. The reason social media is so difficult, he explains, is that it is regular. It isn’t an event that you gear up for like a trade show, a fundraiser, or even a wedding. It is an ongoing process. Daily, if possible.

That’s probably what had me hesitating to launch my blog, long after I had worked with online coach Laurie Foley. It meant putting myself out there. It meant claiming some expertise. It meant getting regular about focusing on my business.