Seth Godin’s blog entry for today got me thinking. The reason social media is so difficult, he explains, is that it is regular. It isn’t an event that you gear up for like a trade show, a fundraiser, or even a wedding. It is an ongoing process. Daily, if possible.
That’s probably what had me hesitating to launch my blog, long after I had worked with online coach Laurie Foley. It meant putting myself out there. It meant claiming some expertise. It meant getting regular about focusing on my business.
Where are you going to focus? Don’t know where to start? Try this exercise.
- Draw a target symbol. In the inner circle put you closest audience–those that are loyal and love you. For nonprofits, this is frequently board, staff and major donors.
- In the next tier, put those that know about you, are pretty loyal, but don’t live and breath your organization.
- In the next level, those another level removed. Professional organizations, vendors, anyone you can think of.
- In the outer circle, the rest of the world, including those that have never heard of you.
When you don’t know where to focus, start in your inner circle. Pick one activity to show your love and appreciation for those closet to you. Ask them to help you spread the word. Don’t ever worry about the folks in the outer circle…you don’t even know them.
Get focused. And use the target to help you do it.