Viewing posts categorised under: Marketing

Overcoming My Fear of Marketing Myself: Step 2

by lwooten in entrepreneurs, marketing

Marketing Self Assessment
Now that I’ve confessed my fear, it’s time to move beyond it. Whenever I’m down in the dumps, it helps me to look back at the things I’ve done well. So step 2 of Overcoming My Fear of Marketing Myself is to identify my marketing skills and strengths.

As part of the prep work for the StacyK Academy S’marketing course, Richard Roppa and I have developed a S’marketing Skills Inventory. The goal is for class participants to recognize the skills they have. Throughout the course, they’ll determine how to best use their skills to meet their marketing goals.

Here’s a sneak peek at just SOME of the things in our evaluation. (We can’t give it all away).

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What took you so long? (subtitled, why is marketing yourself so hard?)

by lwooten in marketing, marketing attitutude, Uncategorized

That’s the refrain of my children—what took you so long? It is also the refrain I have to myself, lately, as I finally launch my new website. Although I hate to admit it, I’ve been working on this site for more than a year. My goodness, you may say, what has taken you so long?

So many of us in business for ourselves don’t put our needs first—the cobblers children have no shoes.

Maybe more importantly, marketing yourself is hard—even if you are a marketer. Here’s my theory why:

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