Archive for December, 2009

 

The Relentless Networker and Coopertion.

Friday, December 18th, 2009

I had lunch yesterday with the Relentless Networker. I learned a couple of things while enjoying my time with Paul.

  1. Do not order Tom Ka soup with noodles while networking. The noodles are very slurpy and messy to eat. At one point, I looked down and I had lovely coconut soup splatters on my sweater. Not my finest moment. Despite that, there were some jewels from the meeting.
  2. Coopertition. No, that is not a typo. Coopertition, according to the Urban Dictionary, is when two rival team up to help each other compete. I thank Paul for introducing me to the term.

An example of coopertition is when job seekers in the same field share leads, when competing restaurants advertise together for a special evening event, or when a leader in a field invites a competing leader in a field to speak at a conference.

Coopertition is hard. It takes faith in yourself, trust that your rival-cooperator will be fair and do the right thing, and it takes getting out there and sharing your expertise.

Since starting my own business, I’ve unkowningly tried to practice coopertition. Sharing contacts for networking, occasionally sharing my resources. But, I wonder if I were more deliberate in my effort and in my outreach what would happen.

Take a minute and brainstorm your coopertition opportunities. They might just surprise you.

Get regular. Focus.

Thursday, December 10th, 2009

Seth Godin’s blog entry for today got me thinking. The reason social media is so difficult, he explains, is that it is regular. It isn’t an event that you gear up for like a trade show, a fundraiser, or even a wedding. It is an ongoing process. Daily, if possible.

That’s probably what had me hesitating to launch my blog, long after I had worked with online coach Laurie Foley. It meant putting myself out there. It meant claiming some expertise. It meant getting regular about focusing on my business.

Where are you going to focus?  Don’t know where to start? Try this exercise.

  • Draw a target symbol. In the inner circle put you closest audience–those that are loyal and love you. For nonprofits, this is frequently board, staff and major donors.
  • In the next tier, put those that know about you, are pretty loyal, but don’t live and breath your organization.
  • In the next level, those another level removed. Professional organizations, vendors, anyone you can think of.
  • In the outer circle, the rest of the world, including those that have never heard of you.

When you don’t know where to focus, start in your inner circle. Pick one activity to show your love and appreciation for those closet to you. Ask them to help you spread the word. Don’t ever worry about the folks in the outer circle…you don’t even know them.

Get focused. And use the target to help you do it.

Jumping on the blog!

Wednesday, December 9th, 2009

Well, I’ve done it. I’ve started a blog. I’m putting myself out there for the world to see.

I’ve jumped on the blog bandwagon for a couple of reasons.

  1. Commitment. My business is important to me. Taking a bit of time each day or each week to write about the experiences along the way helps me focus on what I am doing and why.
  2. Marketing. Above all, I’m a marketer. I want to experience the blog/social media sensation. See if it works to help me grow my business.
  3. Feedback. Maybe someone will have something brilliant to say.

What tactics are you using to show your commitment to your organization? Has social media as a marketing tool worked for you? How do you solicit feedback?

Maybe you can learn from my experiment as well.